Medical Marketing Articles

Medical Website Search Engine Optimization
Contributed by Ken Berrios | Cameleon Web & Multimedia Design, Inc
The use of Search Engine Optimization (SEO) and doctors seem irrelevant at first glance. Physicians begin to recognize its importance when provided with the number of patients that research online for medical answers and doctor referrals. Everything from the doctor’s credentials and ratings to potential diagnosis will be found online. Because the new millennium patient is Internet savvy, physicians must pay attention to SEO techniques to delineate their practice from the competition.
QR Codes for Healthcare Marketing & Advertising
Chuck Wright
What IS new—well, relatively new—in healthcare marketing and advertising is that smartphones have become mainstream, and the enabling technology puts a bar code reader in everyone’s pocket.
By Kim Reif & Chuck Wright
Medical Office Resources of Florida, LLP (MOROF) is comprised of marketing professionals from many different industries. Each month the MOROF newsletter will highlight some of the most effective ways to attract new patients.

The Benefits of Bulk and Direct Mail Services for Your Medical Office
By Chuck Wright
Most healthcare offices think bulk or direct mail services are not needed in their offices because it is to expensive or it is just for marketing, but there is a need for it in almost any office. It is true, direct mail is one of the best ways to attract new patients, but it can also be used for billing, patient notifications and appointment reminders. When you consider cost savings or revenue generation a good direct mail company can provide both for you. The two scenarios are explained here…